Kashmir Pure Pashmina

The Pashmina Artisans

A connection that runs deeper through time and tradition, Soft Gold—Pashmina—unfolds as a tribute to the artisans' ancestors and the land of Kashmir. 

As a brand rooted in Kashmir, we see ourselves as partners in their journey. Together, we build a bond with a threefold impact—our reach carries the artisans' stories to places they could only dream of, their craft inspires us to preserve Kashmir, thus creating heartfelt emotions for the wearer. This makes each pashmina a representation of trust and respect, bound by the belief that its beauty deserves to be felt everywhere. 

With every purchase, we ensure that the artisans' hands remain connected to us, their hearts are full, and their heritage is cherished. 

Across every country and city, someone wraps themselves in a pashmina, often unaware that the warmth they feel is not just from the softness of the wool but also from the love infused by the hands of artisan’s who crafted it.

MAKING PROCESS

Angoora Goat

An exotic breed from the Changthangi area of Ladakh, the Angora Goat is known for its ability to naturally shed the most finest wool to create the luxurious Cashmeres, fetching significant value worldwide

The Discovery

The timeless legacy of Pashmina began when the great Sufi Muslim saint, Mir Ali Hamadani, set out on an exploration of Ladakh and unearthed the wool produced by Angora goats.

Angoora Goat sheds its wool

Beauty emerges as spring arrives. Changthangi Goats tenderly rub against rocks and shrubs, naturally shedding their short-haired fleece.The wool is then gathered and processed to fashion an opulent range of Cashmere wraps.

Yinder or Spinning Process

The wool, gathered into small balls, undergoes the spinning process. A traditional spinning wheel, locally referred to as 'Yender,' plays a significant role in making the exquisite and delicate Pashm threads.

Spindle or Tulun Prech

"Tulun" is the post-spinning stage, where the yarn is submerged in rice water, referred to as "Maaye," to enhance its durability. The treated yarn undergoes drying before being wound onto traditional wooden spindles called "Prech" in the native Kashmiri language.

Mounting the Wrap or Bharun

Pashmina yarn is wound around iron rods in a process called 'Yarun.' The wrap then undergoes dressing, known as 'Bharun,' overseen by a craftsman called the 'Bharungur' or 'Wrap-Dresser.' This process entails stretching and securing the yarn within the loom called 'saaz'.

Weaving or Wovun

The yarn is wound onto a small flange bobbin using a Parota. The weaver applies Saresh adhesive to the yarn in hank form, enhancing its durability and weavability. Finally, the yarn is mounted onto a handloom, where craftsmen known locally as 'Wovur' transform it into various luxurious wraps.

Dyeing or Rangaey

The woven wraps are entrusted to a skilled artisan known as the 'Rangur.' Recognizing the inherent richness of the fabric, he expertly blends a range of natural dyes in precise proportions, yielding a breathtaking array of vibrant hues, enhancing its beauty manifold.